How AI Helps You Create Viral Content Strategy

In today’s competitive world of digitalization, creating a more compelling and winning content strategy has become essential for brands or businesses looking to establish a strong online presence. The more you will have access to the targetted audience, the more chances you will get to grow.

However, with the huge competition on almost all the biggest social media channels and the constantly evolving algorithms, creating a successful content strategy takes a lot of time and effort to put in.

This is where artificial intelligence comes to assist business professionals. This article is a detailed account of how AI helps you create a viral content strategy for your business growth. So, let’s begin the growth journey of your business through AI here:

The use of AI in creating a viral content strategy

Artificial intelligence is playing a crucial role in creating a more relevant and targeted content strategy, bringing more accurate and fast results for the betterment of your business.

Confusing how AI can be your hand in creating the best content strategy? Stress not, as you are covered here. Go through the given strategies, helping you utilize the AI approach accordingly to create what you are looking for!

1. Keyword research and content optimization

To create the best content strategy, finding the relevant and most searched keywords is necessary. These are the keywords that help you appear on the top searches in search engines. With the help of artificial intelligence tools, you can easily find the relevant keyword according to your niche and content type.

AI is not only helpful in discovering the best keywords. They also help you adjust these keywords properly to make your content optimized for search queries. There are specialized tools available in the market that can help you find the required keywords. On the other hand, AI writing tools can also help you discover and adjust the keywords in your content to make it more compelling and optimized.

2. Automated content creation

After finding the keywords, the very next job of marketers is to create content. Remember that whatever platform you use, creating quality and relevant content is the key. Content must be user-engaged, helping you attract more audience towards your services. Hiring professional writers can surely help you create amazing content. However, everyone cannot afford professional social media writers.

Here come AI tools that help you create content to eliminate the need to hire professional writers. Plenty of AI writing tools are available in the market that can help you create more compelling and quality content. Examples are ChatGPT, Google Gemini, Jasper AI, and others.

3. Analytics and insights 

Analyzing data or insights is necessary to create the best content marketing campaign. Social media analysis helps you know what type of content is famous in your niche, what type of audience engages with your niche, and at what time more people show engagement with your content. Analyzing this data will surely help you create the next advertising campaign accordingly to get maximum results.

Usually, social media analytical tools help you find such data. However, to get more accurate and in-depth results, AI tools play a pivotal role. A variety of AI tools have been designed to assist marketing professionals in getting more accurate insights to create more persuasive content strategies.

4. Discover your audience

To become a more influential entity on social media, you need to discover your audience first, and then create content accordingly to get maximum benefits. The emergence of AI tools, such as Instagram profile viewer tools and others, has revolutionized the ways you discover your audience. AI tools use analysis methods to divide audiences based on users’ behaviour, demographics, and preferences.

With the help of predictive modelling capabilities, marketers have become able to predict audience preferences and needs. Moreover, natural language processing system helps marketers derive useful analytics from unstructured text data. Social media conversation is one such example. As well as this, social media listening tools can help marketers get real-time data into audience trends and sentiments, helping create more relevant content strategies.

5. Language translation

The modern marketing approach extends beyond borders. Today, you can market your business anywhere in the world and target specific communities while using social media channels. It helps you increase your TikTok followers and expand your network or business easily. However, the challenge you face in such a task is a language barrier.

If you fail to express your message or feelings to your readers or target audience, your marketing campaign is nothing but just a waste of time. Usually, marketers try to convey messages in English, as it is accepted internationally. But not everyone can comprehend the English language.

Here come AI language translating tools. They have made it easy for marketers or businesses to market their services in the native language of their targetted audience. Consequently, they become able to grab more users’ attention, flourishing their businesses on a large scale.

6. Visually compelling content 

Today, almost all types of content are appreciated on social media based on users’ preferences. Some people show more engagement in written content, others show interaction with video content. Similarly, images and slideshows, have their own importance on social media. Whatever content you need to publish, AI tools help you create everything.

For example, if you are a vlogger and do not want to show yourself on the screen, AI tools have made this possible to create characters that cover your video content. Besides this, AI tools have become advanced enough that they can help you create more engaging and compelling content on social media, helping you increase Twitter followers, YouTube subscribers, TikTok followers, Instagram views, and other engagement metrics.

7. Discover influencers

Today, influencer marketing is considered the most modernized way to market yourself or your business on social media. When you collaborate with someone who is quite famous within your niche as well as in your targetted audience, you get the chance to get recognized within your niche instantly.

The challenge comes to see in this marketing trend is to find the best influencer in your niche or target audience. AI tools, based on the analysis of social media data can help you identify the relevant influencers having an audience that aligns with your targeted demographics. So, AI has made things quite possible for you.

8. Performance evaluation

Creating content marketing strategy and publishing content are not enough duties to become a prominent figure on social media. You also need to evaluate your performance on these social media networks to identify your achievements as well as drawbacks.

Knowing the detailed metrics can easily help you comprehend at what point you are doing exceptional and where you need to bring improvements. AI tools have become smart enough that they can help you evaluate your performance on social media channels. Thus, they assist you in creating more target-based content marketing campaigns for the future.

Wrapping up

With the emergence of artificial intelligence, digital marketng strategies or trends have flourished on a large scale. Compared to traditional marketing trends and efforts, today finding a target audience, discovering relevant keywords, creating content, content optimization, distributing content, and even evaluating the content performance, everything has become seamlessly easy and possible. What you need to do is to get a good command of the use of AI tools to get maximum results.

Author’s Bio

Zeeshan Ali


Hi there! I’m Zeeshan Ali, a content strategist with years of experience in the social media and tech domains. My knack for storytelling has earned smiles from clients across the globe. When not decoding the intricacies of social media dynamics, you’ll find me lost in the pages of a captivating book.

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